We hand-pick every ingredient that goes into manufacturing our cruelty-free, organic products. Ayurveda expounds a way-of-life, focusing on the balance between mind, body and soul. Ayurveda expounds a way-of-life, focusing on the balance between mind, body and soul, where true beauty comes from within. It uses fundamental concepts of balance and harmony to assess the inherent disposition individuals are born with, called Prakruti.